I was recently listening to a debate here in Ireland when the Taoiseach (our Prime Minister) met with the cigarette industry and there was a bit of an uproar that he would meet them.
The cigarette companies are lobbying to not have brandless brown packaging and of course I can see their point - it's business after all - and I'm sure their arguments are excellent. On the other hand we have the government ministers, representing the government who tax all things smokable very heavily with the espoused goal of getting the smoking population to stop for their good health. But wait, if everybody stopped tomorrow, or there was an influx of unbranded packages from who knows where, what would happen to all those tax Euro? Oh oh! serious conflict of interest, dilemma etc.
Well funnily enough this story reflects the dilemma that anyone who decides it is time to quit faces. The number of people who tell me that they love smoking as they sit with me - yet they say they want to stop - when we start the process is, I would say, close to 90%. Just like the state loves the tax money. My goal then is to help them find something they love more so that quitting becomes easier than they ever thought possible. Resolving the dilemma is the solution. I'm not sure it is that easy for the state though, I guess time will tell.